- April 5, 2018
- Posted by: Richard Schnitzel Jr.
- Category: Automation
In the world of “Conversation Marketing” a lot of time is spent talking about the power of Messenger to sell a customer. Buzz words like drip marketing and open rates and CTR’s abound. If you have an e-commerce business or a physical product you love hearing this because it translates to closing more sales. Today we are going to ignore the buzz words and focus on what you do when the customer has already been sold your product.
Enter survey’s, questionnaires, polls, and customer on-boarding.
You have an effective marketing campaign running that is creating 100 leads per week. For the sake of moving this metaphor along we are going to assume that all these leads are qualified and will spend money with your company. Here is the rub, you need to call all 100 people every week and get some basic information from them. Let’s say its e-mail, location, income level, and 1 product out of 3 that they are interested in. If you do the math 100 people at 5 minutes a call is 8.33 hours on the phone. That’s an entire day just calling people!
You could send out an automated email to replace the phone calls, but then your customer has to spend time writing the answers, and that’s assuming your communication doesn’t get lost in the 237 different e-mails they get every day.
Effective: definitely not
Now enter Messenger:
Instead of an e-mail that comes after they’ve lost engagement our sales sequence changes to an immediate prompt to start a conversation in Messenger. The customer is still engaged in your product so open and response rates sky rocket. (Don’t worry about how we send the Messenger prompt, that’s for a different article) Within Messenger we ask the 4 big questions we want answered, record the responses, and export the data to our CRM software.
Your deal is closed and you can move on to servicing that customer and making money. Bonus Points: We now know what product brought this customer into our funnel. In the future when we have up-sells, product changes, or relevant information we can target the specific people that will get the most value from that knowledge extending the sales cycle.
Skeptical about how this works? Here is a live test:
Don’t miss the video below on how to build a sequence like this for yourself.